Ambitious Lifestyle Business Podcast #018

ALB#018 – Affiliates and Referrals

In this not so polished episode, we look at two areas of using relationships to grow your business, boosting your customers, leads and revenue streams.

We learn how Affiliate marketing can be utilised as both a source of customers for your business, or as a new source of revenue from your current customers.

Using Referrals we look at examples where you can utilise your existing customers to provide you with new customers, and how you can forge relationships with complementary businesses to gain your customers.

We discover that all these should have their own processes within your business, to ensure a successful stream of new customers.

Podcast Transcription

 

Below is the transcription of our podcast for you to read through if you prefer:

– Hey Facebook, good morning. Afternoon, and we say every time, don’t we?

– Good morning, it’s 10 past 12.

– Yep. How you doing? How’s you’re week been? Have you been getting lots done? And getting lots of the right stuff done?

– I don’t know.

– Was that over to me? Was that a handoff?

– No uh, that was waiting for a reply but it’s not coming this way, is it?

– It’s not, no idea. That’s ’cause nobody’s watching yet, you see?

– Aw, I get it.

– The joys of Facebook Live, so.

– Should we start again then?

– Good afternoon Facebook. We’ve got the time. It’s 12 minutes past 12. It’s Monday lunch time, it can only be The Big Idea Podcast, episode 18. 18? Who’d have thought we’d get this far?

– Just turned of age.

– Yeah, have our first drink. I’ll have a green smoothie.

– Nice.

– And we’re watching and all, that’s good.

– So, after the 18th, we’re talking affiliates and referrals. Who could believe we’ve made 18 episodes, without mentioning affiliates.

– I know.

– ‘Cause that is kind of what we were known for, for several years, wasn’t it?

– Hm hm.

– We were all about affiliate marketing.

– Absolutely.

– And I think that’s probably half of the reason we’ve made it to episode 18. Is because a lot of people in this group, know everything about affiliate marketing anyway. So we’d be very much preaching to the converted there, wouldn’t we.

– For a fair quite of few of the group, I think. Yeah. I don’t see many there.

– No. I think certainly there’s a certain accord of the initial people that were part of the group. I think were the bastions., is bastions a word? I won’t say, it’s been like bastions.

– Foundations.

– I want to say bastards but I can’t say bastards.

– No

– They were the bastions, they were the pillars.

– The foundations.

– They were the cornerstones.

– The bedrock.

– They were the crumbling sand that made up the foundation That was the affiliate marketing industry in this country. Yeah, we’ve been a part of this, the affiliate scene for well, certainly since I started back in 2000 was, affiliates. So, that’s why we’ve been a little bit reticent to do an affiliate episode. But it is–

– And of course they changed the name, and that’s the reason why we brought out the affiliate marketing, wasn’t it?

– Yes, you have to–

– Did we change them?

– You do have to be a performance marketer now, you see.

– Or digital, hmm something about digital. Influencer or something. Is it digital influencer?

– Morning Mike, how are you mate? Yes, I am a really old school affiliate of course. Because as you said, everyone had a freebie site. That was my original site and of course everyone just copied me then, didn’t they?

– Well yeah.

– No though I coped Clark or Freebie Guide or… Any of the other ones that were in before me, not at all. Um, yeah no, affiliates is one of the things that people don’t know, don’t understand. For those that know affiliate marketing, this will be a little bit teaching your grandma to suck eggs, wouldn’t it?

– A little.

– Uh but it’s– For everyone else, it’s actually something that’s really useful to know. And we lumped, it’s gonna to be referrals as well. Because I think even if you doing affiliate marketing, you’re not necessarily doing referrals and so we’ve put the two together. I think referrals was the number one, people– thing, that topic, that’s the word. Topic that people were asking about, when we ran the poll last week but hey, what would you like to hear about. What marketing pillars are you using. What you’d want to hear more about. Referrals were certainly one the top ones. And affiliates was in there as well. So with eight, let’s do the two. So, should we crack on?

– Hmm, two advice for one. Very good.

– It is yeah.

– BOGOF week.

– BOGOF. So BOGOF everybody. Alright good, here we go. Hey everybody and welcome to episode 18 of the Big Idea Podcast. John here as always and alongside Jason.

– Hi there.

– And today and we are going to be talking about affiliates and referrals. So, just as a background, we kind of grew up in the affiliates industry, didn’t we.

– Hm hm.

– That’s kind of what we were known for, for several years. But to those who maybe don’t know, what is affiliate marketing?

– That’s a very good question, isn’t it? Well affiliate marketing, that we kind of grew up in and knew really was, was promoting other people’s products and services and getting paid commission from them. Whatever those other people were local to us or for affiliate marketers in terms of what we were doing, it’s those bigger brands that perhaps like more customers say in the likes of Mark and Spencers or, Mark and Spencers, Mark and Vinces, Don’t know if that’s one, isn’t it? Never did get on with it.

– That’s a little in-joke there for anybody who use to, in the affiliate marketing scene circa of 2000 then 3.

– Ah, that long ago.

– Mark and Spencer, so anyway. Yeah, affiliate marketing is basically working on commission only selling product or services for somebody else. So, yeah we use to work with Mark and Spencer or Mark and Spencers. MNS, however you wish to call ’em. We’ll leave that joke there for there for them.

– Okay.

– But our job really was to, or our job, our role, I don’t know. What we use to do.

– What we use to get paid for.

– Yeah, what we use to do is we use to try and be the middle man, didn’t we?

– Hm hm.

– So if someone was searching for Mark and Spencer on Google or Yahoo or Alta Vista, back in the day. We were try and get one our websites to come in between the person searching google and the person landing on MarkandSpencer.com and hey if we could drop our little affiliate cookie in there, we would get paid, what was it 5%, 7%.

– Hmm.

– On anything they bought. So we did that, people searching for Mark and Spencer. People searching for products that Mark and Spencer sold. That was our job, was to get in the way. And that worked for several years until Google decided that really wasn’t very nice for the users, to have these affiliate getting in the way. ‘Cause a lot of affiliates took that a little bit too far. I remember one guy who created a, a code, a script that would automatically drop all these affiliate cookies for every company that had an affiliate programme. So if anybody ever bought anything from any company, if they ever, ever took out a Capital One credit card, great, he got 40 grim in his bank. You know, if they ever bought anything from Mark and Spencer, he got 7% of that. If they ever bought any from Boots, he got paid from them. And that’s illegal, you’re not actually allowed to do that. That is called kind of spy-ware, isn’t it?

– Hm, yeah it was all a bit dodgy.

– And there were a lot of people doing this at the time. So, it was, I think certainly back in the, back in the day, it was a little bit Wild West, wasn’t it? The affiliate marketing industry in this country. Um, we did very well out of it. But effectively, we, you know, I first discovered affiliate marketing as a way of monetizing an existing website. So I have the freebie site, that free stuff. And I needed the way of making some money out of it. Well, affiliate marketing came along and said, well we’ve got these websites here who want data so they want people who you know, they’re offering competition prizes or freebies in exchange for some kind of information about their demographic. A better one, this is pre-Facebook, when Facebook owned everyone’s demographics. Um, and so. So we’re recording this live, as you can probably hear by one of our team members who just dropped, just dropped his Mr. Perfect marketing.

– I forgot where I was there. Where was I with that?

– Yes, were run a freebies sites. And we had, you know, different companies who wanted to exchange our data or our customer’s data in terms of giving away a free something or a competition entry or something like that in order to get their name in, their address and be able to market to them. So it was a quick kind of leads generation acting from the companies and they paid us a small pence, 10 pence, 20 pence, 30 pence, 50 pence is you wanted an appie. That kind of thing wasn’t it?

– Yeah it started off as literally, when we got this existing website, this existing business. So we were finding affiliates, partners who complimented that business. Or in some cases, they even competed with us and indeed some of the people we work with now, they compete with what we do. But they’re actually happy to, we’re still working together because well once I’ve got someone on my list, they’re really on my list, or they can go on your list as well. That’s not a problem. And an example of that, we’ve just done, we just had the Shatner Festival a couple of weeks ago and you know, we went out to affiliates which are affiliate partners who owned lists very similar to ours. So we were able to go out to other tips to businesses, other sports betting businesses and say, hey we’ve got this offer, you got to, if you’re going out to other partners, you’ve got to put together an offer that appeals. So we put together the 32 page magazine that we talked about in, I think it was actually 16, the newsletter’s edition. And we literally gave that, or created a landing page, that we tested, we knew it converted really well, and we gave that to our affiliates and say hey, you know, you’ve gotta have the tools to be able to sell that effectively so here’s a landing page that we know converts. Here’s an offer that we know coverts really well. Here’s some copy that we’ve written in terms of email. If you want to, we’ll even tweak that copy for you. I mean, back in the day, with affiliate marketing always use to be, well here’s a banner that has got our brand all over it. And that was the, the only tools that you had. You know, we worked very closely with our affiliates to actually say to them what do you need? We’ll actually sell a few obviously. We’re in the lead gen sector quite a lot. It’s a little bit different if you’re selling a product, but yeah, still, if you can find someone whose got a list, and you get them email copy that converts and sells to that, sells that product, sells your service, yeah, of course that can work. You’ve got to give them the tools that actually sell effectively and you got to pay them quickly. You know, I mean, I remember when I first got started, it was like minimum pay out with some of the networks. We use to work with networks and you’d be waiting two months, three months to actually get your money. I think now a days, it’s a little bit different certainly with the networks in that you know, they turn around that money a lot quicker they, you know, the merchants pay them up front. And then you know pay out to the affiliates. Normally I think on-demand isn’t it? If it’s over the threshold. But predominately, we work with independents now, don’t we? We work with, well you think, back in the day, we would be signed up to the networks and there were what? Seven of them? Eight of them. And then each network would have a couple of hundred merchants, different people who had affiliate programmes. So we were part of you know, three thousand programmes. Each of which we probably earned, well probably an average of like three quid am month.

– Yeah.

– You know, with each one. But you know, now a days, we work with maybe well maybe seven direct relationship with independent merchants now. So we’ve got affiliate deals. We are an affiliate for about seven to 10 different companies. That directly no longer of our network ’cause the network want to take their slice and you know, they, for them it’s all about numbers. It’s all about what actually, if I can get one publisher doing, geez, I use to word publisher.

– You did.

– Oh, really, I’ve been educated well. Um if you can get one publisher generating 95% of yourself, the network’s happy where it’s actually more happy to work with the independent ones who are happy to nurture that relationship and say, well you may only be doing ten sells a month now but we know you’ve got potential to do five hundred sells a month. What do you need? What tools do you need to go from 10 to 500 a month? And you know, we’re also with, we’ve got affiliates that are our own. Probably 25, 50 independently that we work with. We also do work with a network where we’ve got hundreds but we don’t have that relationship with those people. We have the relationship with the network. And the network again kind of exist to be in the way, not in the way, but they are middle man, aren’t they? They’re the intermediary between the affiliates and the merchants.

– They have the technology and payment resources in that sense, kind of pretty much what they do isn’t it.

– But what they don’t do is make it easy for the merchants to talk to the affiliates and say hey, what do you need? How can we help you? You know, ’cause a lot of the networks were worried about oh if you start talking to each other, you’re gonna cut me out of the deal. You know, same as Google did to us. They cut us out of the deal, you know. Um, so, that is a real broad brush overview.

– So how do you think we can apply that to some businesses that sort of, you know, you’re common garden business that’s, how would you apply that to some, obviously, we’re in the business on internet marketing so that’s what we’re doing, but if we’re a printer, or a florist or whatever else, how would you think about affiliates, working with the affiliates– the online stuff perhaps?

– Well it’s two fold, I mean, I would look at it, first of all, who’s, who owns the list that compliments what I do. So, you know, Mother’s Day is just passed here, isn’t it? So if you’re a florist, well, you know, who owns a list that has any names on it or that is aimed at moms, so. I would look start looking toward Facebook groups. People that have got crafting, momsy type groups, and yeah, four weeks before Mother’s Day, I’d be talking to those groups and say hey, I’ve got an affiliate programme. I’d love for you guys to make some money this year. It’s Mother’s Day coming up in four months– in four weeks. Here’s some landing page copy, here’s some images, here’s, I can record a video for you. You know, what do you need on your Facebook page, on your group, on your email list, on your website, on your blog. What do you need to be able to send me some of those moms or some of the daughters of the moms you know, whoever’s making the combined decision. Second to that is, well, you know, let’s say you’re a florist. Well, what else can you sell? You know, could you partner up with someone else? That sells the cards, personalised cards for example. So you may not want to do that. You may want to focus entirely on flowers, but actually what about the card, what about the helium balloons, what about the chocolates. Could that be fulfilled by someone else in exchange for 5% of the sale? So, you know, I’ll sell you the flowers but oh did you want a personalised card with that? Right, I’ll send you off to moonpig.com. They’ll handle all that. And you get paid a commission. You know, it’s something you’re not even, you know, it’s not competing with you, ’cause you’re not gonna sell those items but it compliments that. It’s thinking about, again who is my target market? Who is the audience that I’ve got, you know, we’ve got people who like to bet on sports. The florist has got people who are buying gifts, you know. It’s thinking beyond I sell flowers to why do sell flowers. Well I sell flowers because people, I’ve been travelling and they want to show someone they love them, they are celebrating their particular occasion because it’s you know, a birthday or it’s Christmas or it’s Valentines Day or it’s Mother’s Day. Rob, do you want to get that? Um yeah, that’s the way I would treat it. It’s a two fold approach.

– Yeah.

– To say either, you’re selling someone else’s products to your customers or you’re finding someone else who is selling complimentary products that will be interested in your products.

– Hm hm.

– So, that’s affiliate marketing. It’s a real broad, broad brush stokes there. It’s something to look at, I think. If you’re contemplating it in any way, do some research first. Ask in the group, in the Facebook group. Bigideamedia.co.uk/facebook. And we can kind of put you in the right direction of some independent sort of programmes and some merchants who do it and some guides and how to do it well. So let’s talk referrals.

– Okay.

– Because there’s one thing that really annoys me. And when we start talking to some of our products lines and indeed some of the people in the Facebook group. And one of the first questions I always ask is what marketing pillars are working for you now? What brings you in the most customers. And there’s an answer that annoys the hell out of me. And when the people say, oh it’s uh.

– Word of mouth.

– It’s word of mouth.

– Any place I get my business from, people will tell, talks about me and tells me I’ve good at it and that’s where I get my business.

– Yeah, so. So my followup question to that is normally, okay, cool, so what do you do to influence word of mouth. And then I get this blank look. As if to say, eh, I don’t really do anything to influence that, it just happens. Or I do a good job. And I think, well that’s great, so you’ve not got any influence, you’ve not got any control over the flow of new business into your small business because you are entirely reliant on whether someone else might tell someone about your business? That’s crazy! I do, I hate it. Word of mouth is… For me, word of mouth is code for, yeah, I don’t really do anything, you know. What’s your biggest marketing channel. Oh, word of mouth. In other words, what’s your biggest marketing channel? Yeah, I don’t really have one. So, I don’t know, some people tell some people about my business. Um, referrals is different to word of mouth. Word of mouth is, I don’t know how to market my business so I don’t do any marketing. Referral marketing is a systematic process of securing a regular flow, a regular stream of new business via referrals. So, lots of people, when they’re planning, a marketing budget, they think, right, well I’m gonna go, I’ve got three thousand pounds to spend. I’m gonna spend that all on getting new customers. I’m gonna go out and spend it on Google Adwords, I’m gonna do some Facebook ads. I’m gonna take a half page in this magazine. You know, I’m gonna spend the whole budget getting new customers. Well, if you’re gonna look at referral marketing, you’ve got to spend some of that marketing budget on your existing customers. First of all, because no customer is going to give you a referral unless they are happy. I don’t mean happy as in, yeah, they’re happy. I mean happy as in they are ecstatic. That they think you’re doing a fantastic job. That nobody can do it any better. And if you spend some of that marketing budget, literally just doing things to make your customers happy, send them a random gift. Randomly upgrade 5% of them to the next level up. The more you do that, you double the effects of your marketing budget because you’re existing customers then become happier. They spend more money with you. They stay longer. And they buy more frequently. But what they also do is they then become the biggest source of new customers via referrals if and only if, you’re actually ask them to. Because it’s very easy to do a brilliant job. Anybody can do that. Anybody can be very good at what they do. But then you don’t leave that to chance, that people are gonna actually tell their friends. So you’ve gotta actually ask them to do it. You gotta make it a process. And that process has got to be easy. So, you know, I’ve seen it before where people have said, oh yeah, refer your friends to us. You must print off this form, fill in all the details and then hand it in to a member of staff on a Thursday afternoon, which is the only time they work. Doesn’t make it easy. Give them multiple ways to refer their friends. So they can do it online, they can do offline. They can email in, they can call it in, they can fill in the form. They can send a tweet, they can tag their friends on Facebook. They can send a Facebook message. You know, just make it really really easy, that however they want to do it, all they gotta do is just say, you know, you need to talk to my mate, Dave. Because he is brilliant. You can incentivize that referral. So we’ve done that before with competitions, charity donations and we’ve said you know if you don’t refer your friend to this, this service will donate 25 pounds to this charity, which we actually identified with our existing members. Well, that was a charity that was close to their hearts. We knew it was a charity that actually, they cared about. So it’s not just what we’ve decided this and randomly charity, we’re gonna donate some money to. We actually went out to the members first and said well, what charity would you like us to raise money for. They told us so we said right. There were actually two charities in the end that won. So we said right. Every referral we get, we will donate 25 pounds to this charity and this charity. We then attached some other freebies to it, so you know, when your member join, when your friends joins, they will also get, I think it was tickets to the races, wasn’t it.

– Hm hm.

– We’ll take you to the races, we’ll donate some money to charity. We just incentivized it ’cause if you don’t incentivized it, people won’t take action. One of the best or best know examples of this, is Skye who forever asking for a referral. There’s always incentivizing it. It’s always I don’t want to cut it off but it use to be, if you refer a friend and they join, you get to 25 pounds worth of MNS vouchers and they get 25 pounds. So there’s something for both of you. So, it’s not, it’s not a bribe in terms of it’s not, well I’m gonna give you a referral cause I’m gonna get 25 pounds, you’re gonna get something too. There’s something of value in it for you. And I think that something maybe a lot of people don’t do. Is actually refer people.

– Offer lots of incentives.

– Yeah, incentivize both sides of the– and so incentivize the referral or referrer and the referree as well.

– Yeah.

– Because you’ve got to give that person being referred an amazing offer. And what you often don’t want to do is say, alright Jason, you’re paying 40 critter a month for this service. And if you refer your friend then, he’ll only pay 20 pound a month. ‘Cause you’re then go well, why should he apy less than me.

– Or you’re loyal to new customers and you don’t love me.

– I’m your loyal customer, yeah. Why’s the new customer.. So actually don’t discount it for the, for his friend, just give his friend a freebie. Give him an incentive. Give him a competition entry. You know, donate to one his charities. Whatever. But just make that a process. And I think following the process through, from there, that’s what we’ve done with our referral campaigns now. So Jason, you send in a referral, you say right, you’ll speak to Rob. So Rob gets a sale letter, but it’s not from us, it’s from you. So we send that letter, saying ah, it’s your friend Jason here, just want to write to you letting you know about this fantastic service. I’m been part of it for, however long you’ve been part of it, things that I like about it best are, whatever you like about it best. We’d actually have a conversation with you and say, oh you know, why do you want to refer Rob? Why do you think Rob would like it? And then we use that in the copy so it’ll say you know, I think you’re really like it Rob because and then give the reason that you’ve given. So, we wrote the letter but we write that letter based on a two minute conversation with you where you’ve told us why that charity’s important to you, why that goes to your heart. What you enjoy about the service, how long you’ve been part of it. Why you think Rob would like to be part of it. And then we just use that in the copy to actually send that to Rob. So Rob gets a letter from you, or from his friend, singing the praises of this service but in your language. So he, you know, it doesn’t… Jason’s been a member for x number of years and again it’s all personalised. Again, we’ll use some of this but is not a letter coming from us. It’s like Rob, I’m now going to introduce an offer. So oh, here it is. There is a bit of a deadline for this. You’ve got to do this in the next two weeks. This is the offer we’re gonna give you. It’s, you know, you can pay the same price as Jason but if you both join, you and Jason can both go to this horse racing meeting and we’re gonna donate 25 pounds each so that’s 50 pounds to this charity. It’s a charity that Jason chose because, you know, just little hooks like that. We also add in, phone calls, text messages. We send Rob a physical magazine, send them some lump email. So you’ve got a chocolate bar in one of the pieces of copy. You’ve got hand written sales letters, post cards, you know. We do, what’s the old saying, isn’t it? Followup to the buyer till they die. We do a lot of followup with this. But if Rob comes back and says, after the first letter from Jason, no I’m not interested, then sure enough, we’ll stop there. The campaign will stop but if Rob doesn’t actually say anything, he just says, oh, that’s a nice letter. I’m gonna put that in the drawer somewhere, yeah, we’ll keep following up. We’ll keep following up. Another thing we do is to showcase the top referrers. So we really make sort of superstars of those people who are doing the referring because if you refer, if everyone refers one person, that’s great. But if one person is actually a connector and is able of, capable of referring 15 people, then you should encourage that person as much as you can. So we’ve got again, a monthly magazine. So in there, we can have like a leaderboard, top five referrers, top 10 referrers. Yeah, we run this, this isn’t a one-off campaign. We run this say for a year. So at the end of the year, we want to know well, what’s the lead table looking like? And then after three months, if you’re, let’s say you’re not on that table but bottom place on the table has referred three people, you’ve referred two, and we incentivize it again, so. If you’re one of the top five referrers at the end of the year, you’re gonna get an Ipad, then you’re might have think, yeah, actually I’m gonna do something with that. I’m gonna refer Rob because that gets me on that leaderboard and if you’re on there, and over the next couple of months, you see yourself slipping down, but you know that the top prize is actually, a theatre break for two to London and all expenses paid, you’re gonna say, ah yeah actually I’m gonna, I’m gonna mention it to a few more people when I’m at the pub next. I’m gonna mention it. Where as it wasn’t before. It’s just again, it’s incentivizes people to do that. And it creates that level of expectation which is I think what you really want to get across which is our customers refer to their friends to us. That what happens in this business. You know, we’ve kind of done that in the Facebook group several times and we have created this expectation that look if you find this stuff useful, and you’ve got a friend who own a small business, you need to add them to the group. There is the expectation that well, that is what needs to happen. Because that is what our members do. Because if we’re putting our time and our effort into providing of something of value to you, and you are, and you do value it, why wouldn’t you tell your friends? Because it’s not, although it is using it as a tool to increase your leads, increase your sales, it is sharing something of value with your friends. And you have to have that, something of value first, which is why I say, you’ve got to start by investing in your existing customer base rather than bringing it in as newbies. So yeah, so I would say, don’t do it as a one-off. It’s got to be a process.

– So a process makes it easier to keep on top of as well. In terms of where you are in the line and who you’re going out to. And when they’re coming to do it. If it is setup up as you say, as a process, then you just know what you’re doing and everybody is treated the same and nothing can go wrong really if you’re keeping to that process.

– Yeah, no exactly and you can, if you got it into your CRM’s and into your all of your systems, then you can see you’ll actually what a referral is worth to us. You know that’s how you work out, well how much am I gonna spend getting a referral. Well, let’s work out. First, well you need to know what’s the lifetime value of a normal customer anyway then you may find that if, a customer comes in via referral, they may be more valuable than coming in via Google Adwords. Because they’ve had that personal recommendation. They’ve had that endorsement from their friend. They’re actually, not gonna come in and say, oh well, yeah, I’ve been persuaded by the sales copy. Ehh, that’s give it a go. It’s, well I’ve been persuaded ’cause Jason tells me it’s brilliant. And as long as I have the same experience that he had, I am gonna be happy. It’s just creates that, that bond also between two friends who are part of the same business, the same company is that it gives them something to talk about. You’ve got something in common. And then you’ve got that little bond that no one wants to break. You know, we’ve seen it with memberships where you know, you meet up with someone, oh you still a part of this and you know as long as they still say yes, oh cool, I’ll stay then. And then there’s that tipping point of, are you still– No, no, no I left six months ago. Oh did you? Oh, oh okay. I was thinking about leaving actually, yeah. And then before you know it, you’ve spoken to three other people and they’ve all left and you think, oh oh, I’m off. For no other reason than my friends have left. Where as, flip side, are you part of that new membership thing. Yeah, oh yeah, I saw your name in there. What’s it like? Oh it’s pretty good actually. Is it, ah. I’ll give it a go then. They don’t need to see any marketing copy. They don’t need to see any referral letter. They just need to be given that personal endorsement, so.

– It doesn’t have to be customers that refer either, does it because if you spend a lot of time there, talking just about customers and getting a referral programme in place for those, it could also be your suppliers or your competition even. Maybe not competition, but people do a complimentary, thinking about affiliating, the affiliate kind of road there, but you know, any kind of business that you know, is compared to somebody else, you can get them to to do work for you, you can payout I think a little bit as well.

– Obviously, if you’re working in similar sectors, you’re sharing the same audience, but you actually do something completely different. So maybe well I don’t want to do this, so yeah I don’t want to do print. So, I’ll team up with a printer. And anything I get that’s print related, I’ll send to them. Where as the printer may say, well actually, you know what, I don’t want my hands into the design aspect so anything that’s design, hey I’ll send your way. It’s quick pro cro, quick pro quo, arrangement isn’t it?

– Yeah. And that you know, it’s not– It could be across any sectors. It’s nothing for one particular business, is it? It could be across all sectors. That when somebody is complimentary to you, that you want to, that you could, you don’t want to do that particular work, but you get a partnership with them and they can do the bits and pieces for you.

– Yeah, oh we’ve done it in the past. Obviously, we’ve now got a sports person site around the football sector. But we’ve done it before where by we’ve teamed up with people who do football. I said well we’ll sell our horse racking list. And we’ll flog your football list to ours. It’s the same audience. Complimentary services that we offer. And you know, it’s not competing in any way.

– Okay.

– Excellent.

– So yeah, that’s a hundred mile hour view of affiliates and referrals guys. Hope you found that useful. Jason, do you have tour of the week this week.

– Uh no.

– Cool, make–

– Well I was going to go with our own tool that we got. I was gonna have a plug and let Eric fancy it up.

– Okay.

– So I won’t do that.

– Okay.

– Today’s interested in you know, referrals and stuff.

– So, as always guys. You know, as we said earlier in the earlier episode, regarding, no it wasn’t regarding two of the week, but you know could cut into that, don’t do it as one-off. Do it as a regular process that you do every single time. Absolutely, cool. Shoutouts as always guys. Bigidea.co.uk.

– Podcast.

– Podcast. I want to say website then.

– Yeah.

– Not with it today.

– If you are in our Facebook group, that’s where you need to be kind of heading. If you want to watch us live, when we’re recording it and see some of the things that are going on around us. or if you just want to just kind of catch up with conversation and actually speak, talk directly to us, after these we’re doing quick, qu– Quicken We do a quick question and answer session on our, live and our Facebook page just after we finish recording the podcast. So uh, head yourself over there. That’s a bigidea.co.uk/facebook.

– Yeah, there we go.

– Until next week guys, I’m gonna head off.

– Cool, see you later guys bye bye.

– Bye. Oh dear. Oh well there you are, Facebook. That’s the end of the recording part. Now we’re gonna do some questions and answers in a moment or two. We’ll just give you a chance to pop a few questions in there. If you have any questions about affiliates or referrals or how we could influence your bu– They could influence your business, then if you’ve got a specific business that you think actually, I can’t use affiliates. We can probably come up with a few that you could be using and that sort of thing.

– Yeah, yeah definitely.

– And you didn’t go 100% planned today, did we? We get to 18 and we’ve gone out of it. And we haven’t even had a drink or anything like that and it’s all gone a bit wrong.

– Not blaming you in any way, chief.

– No chief.

– Oh is it? Assistant–

– If it was, no, it wouldn’t have been so much if it stayed stuck to the monitor. It was when it fell. But was it Amazon at the door? Okay. We could have had a live unboxing. They didn’t send letter to me, they sent letters to Sarah.

– You did send like that. I mean if that was Sarah in the past, so I wasn’t sure which of them wasn’t. Well, no one’s in there.

– Aw, you kids.

– Hey Mark, Uk, and we talked about being a really old school affiliate. Having a freebie site.

– That’s a really old school.

– Yeah, it does have, really and old school–

– Oh are you, really an old school– It didn’t say you’re a really old school affiliate.

– Oh doesn’t it?

– No no.

– Oh oh okay. Excellent and Daniel. Here we go, is this a plug I’m seeing, don’t you think? I can kind of tell, I don’t see any plugs going in there at all. Is he using a plug?

– It’s a massive plugs, isn’t it? So Dan, you look at this systems approach as I understand and you work with these thing through so putting in their place for a a referral programme is something you might be quite amped to do.

– Yeah, now it’s, that’s an interesting point. ’cause you know, I keep saying back in the day but it was back in the day. It was like, oh you want some affiliate system built? Oh, that’ll cost you about 70 grand. But yeah, all I want is append to that at the end of the id, at the end of the url. And then track what sales coming by that url. Yeah.

– Yeah.

– You know, there’s a certain network that you say, well, can you just append, click-ref wasn’t it, that use to have that thing? We use to use some tracking so we could literally track it per user. And some networks had this click-ref tracking which is literally just, it’s a query. It’s an click ref equals whatever you want it to be. And yeah, some of them just. Well again, they weren’t willing to invest. In pleasing their existing clients, were they? They were all focused on, let’s just grab a new business.

– Set them up.

– Hmm.

– It’s all a numbers game.

– It is.

– So any questions guys? Anything on referrals at all. Do you have a referral programme? Or do you use word of mouth as your–

– Yeah, we want a hands up, all those who do word of mouth as their main marketing channel.

– I know you’re out there. I know you are ’cause I’ve spoken to lots of you. And you’ve all told me, oh yes, word of mouth is my biggest source of new customers. No it’s not.

– It may be something good. It’s an advantage thing. It’s good, it’s working for you. You’re getting people in the door. But you don’t really know that, I think word of mouth is something that you kinda attribute to all those people that you don’t know how they got to your business.

– Yeah.

– Somehow they must have heard from one of them. ‘Cause I haven’t told them ’cause I’m not advertsing and I’m not doing this and I’m doing that, so they must have come to me from word of mouth.

– Yeah. It is, I don’t know how to do marketing. I don’t do any marketing. So it just happens, some people talk about it to some people. And that, in many ways is a lot of one-man bands that that’s all right for. Because well I’m busy this week. Oh, I’m not the next. Oh well, I’ll take some time off. Oh I’m busy again. You know, you can deal with that. Where as when you go, you know, team with three or four working for you, you can’t deal with, ah, we’ve rushed off our feet this week ’cause it’s really busy. Oh we’re dead this week. No no no, word of advice, it’s just not happening this week.

– That’s exactly it. And you do, you sit there waiting for the next sort of business to come in. To you. And sometimes it does, sometimes it doesn’t. But if you have ambition, ambition, and you want to have a lifestyle business which works for you and sort of gives you that lifestyle that you want, you kind of need to go out there and drag some people through the door.

– Yeah. Was is it, or it is a term that Brad Burton uses, something like, aggressively waiting for the phone to ring?

– Yeah. I saw this, I think, which book is it? It’s the one I’m reading at the moment. It’s about customers and referrals, isn’t it? The other one. Was that a Kennedy one?

– The yellow one.

– Yeah, is that a John Kennedy–

– I think it’s more on Kindle, so they’re all kind of grey.

– Oh are they?

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