I know, you wouldn’t believe it to look at my six pack and toned physique (or at least the pictures of them on my vision board), but I actually do eat takeaway every now and then.
Last week, the cuisine of choice was our local Indian restaurant.
We’ve been ordering from them for years, and it’s one of the few places that Sarah hasn’t got into an argument with, and refused to ever use again (I’m going to miss you, Ridgeway Pizza…).
It was a Saturday night, around 7pm. Busy, busy times for a takeaway.
So busy in fact that they turned off the ability to order through Just Eat.
After I’d spent 10 minutes entering everyone’s choices into said app, and ensuring that fifty poppadoms would be enough for the four of us.
I hit the button to pay them. Nothing.
Rang them to find out why. “We’re busy, we’ve turned it off”.
Oh, ok. Let’s order over the phone then.
“It’ll be ready to collect in an hour”
I head to the restaurant 59 minutes later. Was my food ready?
“It’ll be five minutes”
Twenty minutes later…
“Just a few minutes more”
Whilst I was sat waiting (and waiting, and waiting) for my food, I discovered another “unique” way that the staff deal with being busy.
They took the phone off the hook.
Their logic was simple. You can’t be busy if people can’t order! There are no customer complaints if there’s no way to speak to you!
Eventually, our food was ready. Not one word of apology for it being 25 minutes late, and they delivered exactly what was ordered – not a bhaji more.
They might have solved the immediate problem of being too busy on a Saturday night – but they’re going to create long term problems with these little niggles.
Overpromising, underdelivering, making it difficult for customers to order, making it impossible for customers to speak to you.
Individually, none of these things are going to put them out of business. But each small, 1% “cost” soon compounds, and can create BIG issues in the long term.
Issues that can’t be fixed by leaving your phone off the hook…
ps. If you want to start fixing the small 1% losses, and start notching up a few 1% gains in your business, the One Percent Club will be opening its doors in just 9 days time. You can join the VIP waiting list here.
Some more Big ideas
Hula Hooping for self confidence!
Introducing the O’Shitometer
#ALB37 How Neville Wright turned 37p and his Dad’s ladder into a £100 million empire
#ALB49 ThreeSixty Mortgages podcast
How Jon Monks doubled his sales whilst working half as hard
“John and Jason have been there and done it and don’t have an ego about it like many others.
I know I am better organised, better planned and prepared and more likely to succeed sooner, thanks to their wisdom and experience.”
Could you DOUBLE your business 1% at a time?
Could you grow your business by just 1% this week? That doesn’t sound too hard, does it? Well, if you could grow your business by just 1% every week, after 69 weeks, you’d have DOUBLED your business!
These 1% gains are the same techniques used by the British Cycling Team that helped them turn a bunch of “also-rans” into world beaters, notching up forty-two medals in the last four Olympics, as well as winning six of the last seven Tour De France races.
The One Percent Club will show you EXACTLY how to implement these 1% gains into your business, and how they can stack up to REALLY grow your business.
John released his first book “Big Ideas… for Small Businesses” in 2017, and it shot straight to the #1 bestseller list for Small Business and Entrepreneurship on Amazon, outselling books by Richard Branson, Alan Sugar and Duncan Bannatyne combined.
Since then, it’s sold thousands and thousands of copies all over the world, and attracted more than 100 five-star reviews. But more importantly, it’s changed the lives of small business owners all over the world, who now understand that running a lifestyle business isn’t a bad thing.
I think you’ll like it…
Join our 1200 strong Facebook Community with advice from like-minded business owners
PO Box 74,
Plymouth, PL7 1ZN