So many people get this wrong – they spend ages crafting “the perfect sales copy”, and then blast it out to every man and his dog.
Spending a little time segmenting your list, thinking about WHO you’re sending it to, and customising your copy accordingly can really pay dividends.
We’ve taken that a step further this year, and now customise our entire website based on what “sort” of person we’ve identified each member as being.
There is no “one size fits all”.
ps. I’ d also add that the right message, to the right person, at the wrong TIME, is also the WRONG message!