“Am I in the Right Business?”
Ever wondered if the grass is greener on the other side? Not sure if you’re in the right business for you?
If so, then you’re not alone – many small business owners don’t actually choose their business – it chooses them! Many inherit a family business, or work with a partner or loved on who then leaves / dies.
Others leave the “security” of a day job (often by being made redundant), only to start up as a self employed version of what they did to get a paycheck. In this episode we’ll dive into why you don’t HAVE to do what you’ve always done, and how to find something that you’d be happy to do for the rest of your life.
Big Idea Podcast Episode 11
Below is the transcription of our podcast for you to read through if you prefer:
John: On today’s show we read the Racing Post, we emigrate to Barbados and I say, “Thanks for nothing” to my careers teacher. It’s the Big Idea podcast, episode 11.
Hey, everybody and welcome to episode 11 of the Big Idea podcast. My name is John and I’m here, as always, with Jason.
Jason: Hello, John and everybody.
John: Everybody out there.
Jason: And everybody listening here.
John: As always, our job here at the Big Idea podcast is to get small businesses thinking bigger. Today’s episode was sparked by some conversations that we’ve had with several members of our Facebook community, which if you’re not already a member, it’s bigidea.co.uk/facebook, if you’re not there already.
They’re all along the same kind of lines of, is this really for me? I’ve been doing X for 20 years now, not sure if I want to be doing it for another 20. I’ve inherited my business from my husband, it was his passion, it’s not mine. I can think of several of our private clients, who were made redundant from doing something and so they set up a business doing exactly what they were previously hired to do.
Jason: People fall into certain sectors and certain things, don’t they? Leaving school and all of those things that kind of, happen with life and you end up sticking into there and it’s what you know, so you kind of, stay there, but you don’t really know necessarily, or you’ve always got that, ahhh, what else?
John: It is, I think you end up doing something for 10, 20, 30 years, because that’s all that you know and you’ll say, “That’s what I’m qualified to do.” But it’s only now that you question whether it’s what you want to do.
Jason: Thinking back to last week’s episode, it’s your comfort zone. You enjoy doing it, it’s not something you necessarily enjoy, but it’s something you do and it’s easy to do. You’ve got the job, it’s there.
John: Yeah. [crosstalk 00:02:12].
Jason: [crosstalk 00:02:13] doing it. No, that’s it, in your comfort zone, so all’s good for you at that point.
John: I think it, yeah … In most cases, if people had their choice again, of any sector, any career they’d possibly choose something else, but it is that fear of, well actually, I only know how to do this, or I’m trained in a particular sector. There’s the financial pressures of, well, I’ve got the bills to pay, so what do I do? I know. I know how to do legal work, I know how to fix cars, so that’s what I’m going to do for my business. I’m going to go and fix cars. I’m going to go and do legal stuff.
We went through it, didn’t we? we both ended up doing something very different to what we started out with.
Jason: Yeah, yeah, yeah. I’ve had several areas of places to work, completely different places, to be fair. I’ve always, through childhood and growing up, I’ve always been into helping people and [inaudible 00:03:19] and working with others, so I fell into nursing. Well, that’s the [inaudible 00:03:23] I wanted to be, I was in St John’s Ambulance before that, for many years and then went into nursing, because that’s kind of, almost, not a natural progression, but that’s what I did.
It wasn’t until my last placement, while I was nursing, as a student, that kind of like, actually the care that I want to give, I’m unable to give. The service to the patients wasn’t what I thought it should be. I got a bit disillusioned and so fell out of that, having qualified. Went into mobile phones after that. It was just as Orange was taking off in this area, went into mobile phone shops and a few other shops around and yeah, did that for two years, before opening a bar.
John: That is the opposite of natural progression.
Jason: It was a natural progression, that was because right person, right place, right time kind of thing. Again, much like joining Big Idea with you, John, it was somebody who needed some help and I said, “I need to do something right now.” and that was what I kind of, what I did, really. Yeah. We took a bar on together and then, yeah, a bit of market research for a while, but yeah, that was it, really. Having fun with you.
John: What was your … I’m on a nail down, because you made a big … You started off doing something that you really wanted to do and you were passionate about that.
Jason: Mm-hmm (affirmative).
John: That was, it was all mapped out for you, wasn’t it? You had that, I know what I’m going to do, this is the career path I’m going to take and then, when you actually got into the role it’s like, oh, this isn’t what I thought it was going to be. At what point did you think, right, because you’ve got that sunken cost of, well I’ve put five years into this, or I’ve put-
Jason: Absolutely, yeah.
John: [crosstalk 00:05:05] into it.
Jason: That’s it, I mean, three years. Fortunately, at that point there wasn’t the tuition fees, I guess. Having said that, I’m well aware that it’s cost £80,000, or so to train me in those three years, but … It’s just, yeah … The kind of stuff that I was witnessing on the ward, at that time, I kind of thought, actually if this is …
I had a couple of good placements before that, but it was just [inaudible 00:05:27] and there’s a lot of issues on the wards, without divulging anything in particular. There was lots of issues, lots of things happening. The ward was later closed down, after I’d left, but by that point I’d already kind of, actually I don’t want to carry on, I don’t want to go and take a placement. I don’t want to go and get a job as a nurse, straight after that.
My idea was, I was going to take this short break and get my thoughts together and apply for something and go and work on a ward. That was my original idea, but the mobile phone thing took off and I stayed with that really, for probably two years, or so.
John: Okay, so it was a sabbatical, to begin with then?
Jason: It was really, yeah. It was kind of, like, actually I’ve had this really bad experience and it was, yeah, it was really, yeah, really bad experience. Quite hard, really.
John: Do you think-
Jason: I was not empowered to do anything about it, at that time, so I couldn’t make the difference that I thought I should be making as a, or all nurses should be doing, really. I couldn’t make that difference, even from a … Whilst I was only a student, I was also chair of the Institute of Health at the university. I was also a student representative, on the unions and stuff, so I kind of, had a voice. I’m a strong person, so at the end of the day, the the people that went to that same place came back into the college and were relaying horror tales, that I kind of had.
It was something which … I just couldn’t do anything about it and I felt unempowered, or disempowered to be able to do that, so I left.
John: Let’s just refresh that. When you went into the mobile phones then, do you think that all of a sudden you had this wage, this regular wage coming in, that you almost then felt, okay, I may not be doing what I was passionate about and what I really want to do, but, hey, at least I’ve got a job, at least I’ve got an income coming in, because a lot of people get stuck there. They don’t transition.
I’m thinking back to, almost when I was a kid. I didn’t really know what I wanted to do, so I ended up working in an office. I ended up in the civil service and before you know it I’ve done six years in the civil service because, at least I’ve got a nice safe, secure job. I know, not necessarily safe and secure, but you have that regular income coming in.
Jason: To be fair, I think, I got kind of, the buzz really. It was something completely different. It was sales. It was still meeting people and doing all of the things that I enjoyed up until that point, in terms of dealing with people. Yeah. It’s kind of, the buzz, really of helping them, again helping them find, because …
Mobile phones in ’97 weren’t great, in the South West. The only coverage you could get was in the middle of the city, there wasn’t a lot outside, until Orange came along. That put the spanner in the works for most of the other networks, because they boosted all the power down here. You could now get coverage in the country. We specialised in Orange and it was growing at that time, so again, it was helping people, but it was helping people and selling to them, by doing that.
There was a bit of a buzz from the sales and then it was opening shops and things like that around. What I did kind of, grew in terms of getting out and about as well. Various people around in Wales and things like that, they were selling phones for me and things like that. It was good.
John: One of the things we do with some of our clients when we have this dilemma of, what should I be doing? What do I want to do? Is actually, well, if you don’t know what it is that you want to do then, okay, let’s take a look at what you don’t want to do. A perfect way to describe this little exercise is to imagine you’ve got a group of, say, six friends coming round for a takeaway. You’ll know, we’ve got a drawer full of takeaway menus here.
We’ll have the normal conversation of, what do you fancy? Someone will say they fancy pizza and someone wants Chinese and someone wants Indian and someone wants a kebab. Getting a consensus on, actually what everyone wants is just irrelevant. It’s just really, really hard. An easier to place to start is to say, “Right. Here are all the takeaway menus, for our area.” Right? “What does everybody not want?” “Well, I don’t really fancy fish and chips?” and I’ll immediately go, “Right. Fish and chips is eliminated. Right. What can we eliminate next?” Until, eventually, you’ve narrowed it down to, actually, yeah, I quite fancy having an Indian with a Chinese curry, or something. You know?
There will be an option there, but you start off with too many options, you got to eliminate some first. That’s what we do, when we’re doing this exercise with our clients, is say, “Look, start ruling stuff out first, then that confusing menu of 10,000 potential different careers, potential different jobs becomes a little bit more manageable. Let’s get 10,000 jobs down to 25 sectors.”
What I would then do is, I would kind of, get a nice big piece of A3 paper, write down two columns. Column one is stuff you want. Column two is stuff you don’t want. Then, just list the characteristics of your dream job and of your nightmare job. Again, I’m using the word job here, but job could be business, could be lifestyle, it could be anything.
Under each column, what you want, what you don’t want. Do you want a sense of purpose? Do you want to be positioned as the expert? Do you want lots of money? Do you not want to commute? Are you happy to commute? Do you want to work in the big city? Do you want to work with lots of people. Do you want to work one to one with clients? Do you want to work one to many? Do you want to travel the world? Are we doing client facing? Are we doing remote stuff? Are you going to be suited and booted, Mr Pinstripe, Mr Professional, or are you going to fun?
Think again also, what would you do for free? If someone was to say, “You’ve got to do this, for the rest of your life, but you’re not going to get paid for it.” Then, you’ve got to enjoy it, so what would you do for free. Think back to when you were a kid, when you were say, five. What did you dream of being, when you were five? I think, you’re probably going to say train driver, or astronaut, or something like that.
Jason: I have no idea what I thought about when I was five, to be honest. What happened five minutes ago, John?
John: We know that. We were having a conversation, before we came on air and we couldn’t remember what happened in December, which was only two months ago, so you know? What about when you were 10? What about when you were 15? As you were going through puberty, you’re growing up, you’re becoming an adult and you had the whole world ahead of you. Possibilities were endless. What did you want then?
As I said, what would you do for free, but what do you do for free? What are you already doing, you’re already doing it for free. You said about helping people, that’s clearly going to be in your want column, you want to help people. That’s number one, very high on your list of priorities. Then, it may be, well, I don’t want to travel. Okay, living in Plymouth and working in London is out of the question. You’ve started to narrow things down, by saying, well, actually, I can rule out this job, or this career, or this business, because it doesn’t give me what I want, or it’s got something, an element about it, a characteristic that I don’t want.
You just start to narrow that list down until you’ve got much more succinct field to the type of business that you want to run, rather than, what do I know? You could have very easily said, well, I’m not going to become a nurse now, but I could work in the care sector elsewhere, because that’s what I know. Whereas, actually, you’ve been able to say, I can take the element of nursing that I enjoyed and I can put that in to use in other roles, in many different sectors, from marketing, from sales to bar work, to market research. You’ve done all that, but carrying the same characteristic across.
At this stage, don’t worry about what salaries are, what qualifications are. Someone said the other day, “If I was only paid to do the stuff I was qualified to do, I’d be pushing a broom somewhere.” Don’t worry about I could never do that, because I haven’t … You need to have this qualification, you need to have five years experience, the money isn’t there. Don’t worry about that. We’re looking to see what your dream role is and then we worry about how to get it.
If you want to know how to get your dream job, the main thing is to go out there and take it. Work for free. Learn, network, become the expert. Go out there and literally just hammer on doors, of the people who have got the opportunity that you want, so they know who you are and that you have got a burning passion for this and that this is what you want, more then anything else. You’re not just every other job seeker out there. You’re not just, can I drop me CV off? No, I really, really want to do this. I want to work for free. What needs to happen for me to come and learn from you? Learn what you do.
I would offer to work for free, alongside what you do now. I appreciate, for a lot of people, bills need paying. They’ve got family, they’ve got commitments. Without burning any bridges, go and offer to work for someone for free, who’s doing what you do. They’ll probably wonder what the hell you’re doing, because people don’t tend to walk in off the streets, certainly in this country and say, “Can I come and work for you, for free?” but if you’re open and honest and say, “Look, I’m interested in doing this and can I actually do it? Well, I don’t know.”
You’ll never find out, until you actually start doing it. You’ll find out, is it as wonderful as I think it is? As you found out with the nursing, it wasn’t you made it out to be, but actually, if you’d started off going down that road of how do I find out whether I want to do this, well, the only way to do that is to go out and actually get the experience. If it is as good as you think it’s going to be, well, then you’re going to gain the contacts, you’re going to gain the experience.
Jason: That’s what I did, really. As I say, growing up and going to Saint John and doing all the first aid for five years I guess, six years maybe. Over 20,000 hours of public duty, as they like to call it. It set me up with that, really. It was very easy to go and get into nursing then, with the nursing interviews and whatever else, because I had that [crosstalk 00:16:41].
John: Level of experience. As employers, we know, you get a CV land on your desk, you skip over the qualifications and the first place you look is experience. What experience have they got? What’s their attitude like? That’s the key thing.
With volunteering you can try several very different things. You could have … You could volunteer for somewhere at the weekends doing animal rescue stuff, if you think you want to work with animals, but actually yeah, you maybe also think, “I want to work in the care sector.” well, volunteer at a care home in their lunch hour, or something like that. You can do three, or four different things to actually find out exactly what it is you want to do.
It’s a lot easier if you are passionate about it. We’ve run several businesses, over the last 17 years and some of them we’ve been less then passionate about. They’ve been a means to an end. We’ve done things for the money. Yeah, sometimes that’s what you need to do, the bills do have to be paid somehow, but you also need fulfilment. You need job satisfaction. If you’re running your own business and you don’t like your job, well, that’s your fault, isn’t it?
I was chatting to one of our members, in the Facebook group last week, lady who we know from several years back, called Hannah. Hello, Hannah, if you’re listening. Hannah used to run a digital marketing agency, here in the UK. About, three, or four years ago now she made, what at the time seemed a strange decision, which was to shut down her business here in the UK. She emigrated to Barbados.
Jason: Maybe not quite such a strange thing to do.
John: It’s not. Yeah. From the outside, you look at the business she had and say, “That’s a successful business.” It was going well. She had a couple of employees, she was starting to work for some blue chip companies. Everything looked rosy, from the traditional success point of view. She’s got a successful business, but what was going through her mind was and these are her own words, I’ll read off here now. She said, “It was the fear of what I would actually be better at. Is the grass greener on the other side, starting from scratch, rather then in my current environment?” She felt jaded by the business and she felt that she wasn’t able to do what she loved anymore, because she had to deal with HR, accounts and all the paperwork bullshit.
She said, getting a job, when you’ve business owner on your CV, or trying to explain on the CV what you’re good at, when people don’t necessarily understand digital marketing, she felt it was taking a step backwards, not going forwards. People always want to go this forward progression, forwards, forwards, forwards, but actually, what happens when you want to get off that conveyor belt?
Finally, we kind of touched on earlier, people think you’re nuts. Why would you leave a business, unless it’s not working? Why would you leave? Dealing with the gossip and the assumptions of the whats, the whys and she says, the stares of disbelieve, that why on earth would you do this?
First of all, I want to say, Hannah, thank you so much for sharing this, because it’s again, it’s a traditional way to all be tub thumping and how’s business? Yeah, it’s brilliant, it’s fantastic, everything’s great. It’s a very, very brave person to say, “Actually, yeah. Business is great, but I’m not liking this. I’m not actually enjoying this.”
Jason: It resonates with lots of people. It’s not … The fact that Hannah’s managed to put it down into words for us and to kind of, share that with us. I’m sure lots of you listening now would be feeling the same kind of thing. I can’t leave what I’m doing, because what will people say? It’s not expected of me.
John: Why would I shut down a successful business to go and live in Barbados? Others have got to have similar feelings to that. For Hannah, the only way she could find out if that grass was greener, was to shut up shop and go for it. I mean, it’s not all beaches and rum cocktails there for her, I think, but she’s happy there and that’s the important thing. She messaged me and she said, “I’m doing well here now.” I think she said, “Two cats, a dog and a man.”
She’s happy. That’s the important thing. You could look at it and say, but she had this business, it was earning X amount, if she’d scaled it up she could have achieved X, Y, Z. She could have got a sale out of it. That wasn’t what she wanted. What she wanted was … I think, she’d been to Barbados several times, in the previous couple of years. She’d got massively into scuba diving. What she wanted to do was live in Barbados and go scuba diving lots. That was her why. If she had her wants and don’t wants, then Barbados, the where, was perhaps more important then the what she did.
There’s lots of people like that. I was listening to a podcast the other day, with someone who, I think she worked in the fashion sector. She said that it didn’t matter what she did. She didn’t care what her career was. The only thing she wanted was, I’m going to live in New York City. Ended up, yeah, she lived in Manhattan and she was spending like 80% of her wages on rent, in this tiny little loft, but she was happy as a pig in whatever, because she was living in New York, which was where she wanted.
So again, where do you want to live? Where do you want to work? That is a big, big thing. For us, it’s Devon. We could earn more money based just outside London, but for us, living here where it’s green countryside everywhere and it does take you five hours to get to the centre of London, that’s a big why, for us.
Something we touched on earlier, with the nursing and the caring is, you don’t need to love what you need to do, but you do need to love an element of it. A good example of that is one of our businesses, Free Racing Tips, this is a horse racing, online, tipping, membership site. We’re not passionate about horse racing, but we are passionate about marketing, so we focus our efforts there. For the working in the business, the doing, we bring in someone who is passionate about horse racing. We’ve got a full time tipster, who works for us. He is, lives and breathes horse racing.
Jason: He’s racing nuts, isn’t he?
John: Yeah, yeah. I mean, if we were passionate about horse racing, it would be really easy for us to spend all day in the business. We could rock up in the morning, we could read the Racing Post. We could send the afternoon watching racing and we could say, “There we go. I’ve had a hard days work. I’ve worked today.” but that wouldn’t drive the business forward, because we wouldn’t actually sell anything. We wouldn’t actually be earning any money, but we’d be scratching an itch.
To move the business forward, we need to work on the business. That’s the marketing, that’s the systems, the processes. The stuff that we do love. We love working on businesses and we bring in people to work in them, who love doing the do. I was thinking, when we were planning this episode, how I actually discovered this love of marketing.
Thinking back again, we said before about when you were a kid, I remember being a teenager, probably 14, or 15, no, probably 14. We had a careers teacher in school. They come in and they tell you … You do an aptitude test, score one to five, or one to 10 on each of these statements that you agree with and we’ll tell you what jobs you should do. One of them was judge, I remember that, but the one that leapt out at me was marketing, because as a 14 year old kid, living in Plymouth, I’d never really heard of marketing.
It jumped out, this is what I should be doing. I went, okay. What’s that then? The careers teacher basically put me right off it, he said, “Oh, well, yeah. That’s kind of, selling stuff. Um. Yeah, you wouldn’t be able to do that down here, you’d have to move to London, if you want to do that.” I was like, “Oh, right. Okay. I won’t do that then.” It just literally … I was completely discouraged from doing what I’m actually really passionate about and what I love doing, by basically an awful careers teacher, at age 14.
Clearly the aptitude test … I think, it was probably down to the fact that, well, I don’t have a course here that’s marketing. I’m here to sell you these courses. How about business and hospitality, or how about … I ended up doing Business Studies in the end, because that was the closest thing to marketing, because I wanted to work in business. I wanted to do marketing, but no, I ended up learning all about how to work out VAT and case studies of Rolls-Royce engines, I seem to recall.
That led to me working in the civil service for six years, so that was a complete waste of my time. When I set up the first business, back in 2000, I self taught myself marketing. I loved the reaction-ness of it, because the better my marketing is, the more sales I make. I just kept on learning. I always think, you know when you’re in the right job, or the right business, or the right sector, you just know. If you’re wondering, am I in the right business? Am I in the right sector? Then, in my opinion, you’re probably not, or at least you need to find a part of that job that you do love and get someone else to do all the other bits.
I mean, you remember what I, what I said to you after we recorded the first episode, or the first two episodes of this podcast? I said, “I’ve just found what I want to do with the rest of my life.” We literally switched off the microphone and it was like, “Mate, that was amazing. Absolutely loved that. I tell you what, I could do this just, yeah. I’d be happy doing this forever.”
There’s very few business that I’ve launched that I’ve had that feeling about, but yeah, this podcast was one of them. It was just like, this is it. This is what I was meant to do. There’s actually, yeah … I’m going to bring up another story here now, because when I was a kid I actually wanted to work in radio. This is probably, pre careers teacher, this is probably between five and 10. I wanted to have my own radio show. I wanted to spend my days chatting to listeners, all over the world. Then, obviously I had that careers teacher tell me, no, you should be working in marketing.
It then took me another 24 years to put the two together and realise that actually, what I should have is the 21st century equivalent of a radio show, which is a podcast and I could do it about marketing.
Jason: When are you going to start that then?
John: Go on the website. Would you be happy doing this for the rest of your life? That’s the question that anyone’s going to ask themselves. If you’re thinking, am I happy in this business? Would you be happy doing it for the rest of your life? Not just 20 years, not just until you retire, but for the rest of your life? Certainly, what I’ve learned over the last few years, with the pensions crisis and the way that the financial system in this country, in fact in the world is set up, I would say most people under the age of 50 will be working for the rest of their lives, or certainly the majority of it.
I think, if you’re planning on retiring at 60, 65, I think you’re in for a rude awakening, because I think most people, certainly my children’s generation, the majority of them are going to live to a hundred. You cannot have 35, 40 years of retirement based on only working 40 years. My kids are going to be working, I reckon, until they’re at least 85.
If you’re going to be spending, if you want to start at say, 20, you’re going to have 65 years of doing something. If you’re going to spend the majority of your life doing something, why not enjoy it?
Jason: It’s important. You have to enjoy what you’re doing, because if you don’t it’s that drudgery, you’ve just no passion for it and yeah. It’s just one of those things, isn’t it? You just have to love doing what you’re doing.
John: Think back to when you were a kid. How many times were you asked, what do you want to be when you grow up? You’re asked loads of times. It was like, several times a year, at least. Think now, what was your answer at age seven? What was your answer at age 13? Age 17? What’s my answer now, at age 39? What’s your answer at age 53? However old you are now, still ask yourself the question, what do you want to be when you grow up? You’re 60, you thought you were going to retire, but actually, you’ve probably got another 25, 30, 40 years on this planet. What do you want to be when you grow up? The world’s changed.
Jason: To be honest, I think, from the generation above us, I think, when they went into the workplace they stayed there for the 45 years and worked the 45 years and then retired, whereas I think, our generation now is very transient, in terms of occupation. You do fall into something and then you move on to something else and something else. Much like my career path, really. I’ve moved on and on from different things. I think that’s acceptable now. When we looked at some of Hannah’s things, that she was saying earlier, about what do other people think and that kind of thing, it’s less important, I think, these days then it was, certainly for the generation above us.
John: Definitely. I think, it’s … For the generation above us it was, I don’t want to say easy, but the career path was simple. You went to school, you worked hard. You finished school, you got a job and then you pretty much stayed at that job for 40 years and then you retired. You went and played golf and then 10 years later you died. That’s completely changed now. The idea of going to school, working hard, getting good grades, getting a job, a nice, safe, secure job for life doesn’t exist anymore, because the world is changing so fast, so rapidly that I think people have got to adapt to that.
If you’re going to do something, do what you love. When you’re seven the world is full of possibilities, everyone wants to be an astronaut, or a princess. By the time your 17, the education system has ground you down and told you to be more realistic, narrow your options. Now, as an adult those options are as slim as like, stay with what I’ve always done, stay with what I’m qualified to do, push brooms, or … I don’t know, just automatically shut down and say, “Don’t know what I want to do.”
We found, or certainly I found, what I want to do with the rest of my life. If you would like some help, finding your purpose, finding your way, finding your reason for doing what you do. Come and join the Facebook group, which is bigidea.co.uk/facebook and we’ll keep this conversation going. There’s a thread in there, all about this weeks episode and will be in there for the next few weeks. Dive in there. If you’re not sure what to do, if you want to upload your wants and don’t wants lists, let us know. We’ll have a go through that with you. We’ll help you find your purpose.
Jason’s purpose, right now is to come up with another Tool of the Week. What have you got for us this week, Jason?
Jason: It’s that time already, is it? That’s good. This week, I know you’ve spoken … When Rob was in my seat, you talked about Meet Edgar, which was a social media scheduling and kind of, almost automated tool, which posts for you, in your Facebook.
I want to talk about hootsuite.com this week. This is a little bit less automated, in terms of, you can still schedule your posts that you want to do, but you kind of, hand craft them. The thing I like about it is, it can put everything in one place on a dashboard. If you’ve got a few social media accounts, they call them profiles, you can have them all come into the one, so you don’t have to open up your Twitter feed and your Facebook page and see what people are commenting on, that sort of thing. It automatically appears in your dashboard on Hootsuite. It’s a bit of a time saver for me and I kind of, I like doing that.
If you want to post from there you can certainly choose which of your things you want to post out to, or all of them. There’s a free trial thing, 30 day free trial on all of their plans, but they do have a free plan, which lets you have three social profiles. You can have your Facebook page and your Twitter page and your LinkedIn page, if you like and it will give you all the newsfeed coming through and any messages that you have coming in, all into that one dashboard.
John: Okay. The … Yeah.
Jason: Okay, that’s good. No questions, that’s what I like [crosstalk 00:34:54].
John: I do have a question. For me, social media is designed to be social. I’ve seen people use Hootsuite well and I’ve seen people use Hootsuite badly. I think, the people who use it badly are the ones who use it as a broadcast media. They will say, “Well, I’ve got … What I want to do is, I want to put out 25 posts a day, across Snapchat, Facebook, LinkedIn, Twitter and other social devices.” They literally just, they’ll put the same message out there and blat it out. You get to know, just be looking at someone’s feed, that’s not a real person, that’s just a bot, quite often you’ll see powered by Hootsuite.
Put a lot of thought into the messages that you’re putting out there. We’ve talked before about market message media. Always start with the market, it’s … Who’s going to read this and is it relevant for them? I think, it’s far to easy to just say, “Well, I’m gonna chuck out a load of content and …” Yeah, Hootsuite’s great if you’ve got a lot of content, you want to send it out there-
Jason: Yeah. You’ve built the campaign on there and that kind of thing, but again, I mean, I guess Facebook itself is worked against that kind of thing, with it’s algorithm and that’s why, if you’ve got a Facebook page it doesn’t get shown to people who’ve liked your page anymore then if they do a lot of interaction with your page and it’s for that reason, or you pay, of course. That’s the kind of, reason, because there has been a lot of tools like Hootsuite and all the rest of it and all the rest of them, which are there, which automatically post the content into the platforms. Yeah. I guess it’s kind of, worked against that a little bit and kind of, backs up your [crosstalk 00:36:35].
John: That’s Facebook’s job, is to show it’s users the most relevant content. If your content isn’t being shown, that’s because it’s not relevant enough. A little diversion there.
Jason: It’s a diversion, yes.
John: We’ll be back next week guys, with another episode of Big Idea podcast. We are going to be talking staff next week. This is a huge, huge, huge, huge episode. I don’t know how we’re going to keep it to 30, 35 minutes.
Jason: It’s going to be big, because we talked about staff today and we talked about staff last week and I think the week before, as well.
John: It’s a recurring theme, certainly for a lot of our private clients and members in the Facebook group. It’s just hiring that first member of staff, what to do when you get a good one. How to find good ones, how to get rid of bad ones. All the minefield of stuff that can happen with staff. We’ll be opening that Pandora’s box, that can of worms, on next week’s episode. In the meantime, don’t forget to get yourself into the Facebook community.
Jason: Bigidea.co.uk/facebook, that’ll take you to our group.
John: Cool. Yeah, you can comment on this episode in there, you can watch the live recordings of the podcasts. Let us know what you want us to cover in future and yeah, just have a chat with us. It’s the best way to talk one to one with us, really. Yeah. Other then that, we’ve got the show notes, which are available at bigidea.co.uk/podcast. We’ll include links in there, as always, to everything that we’ve talked about in this week’s episode. Video of the recording, transcription, everything, all on the website, bigidea.co.uk/podcasts.
Jason: It always has links in there for your iTunes account, for your iTunes, if you want to listen to the podcast on iTunes, or the [stitch 00:38:15] there, if you want to listen to it on your android, or again on your iPhone as well. Yes. They’re all there. All the links that you need are in …
John: All the messages there in one place, one easy place for you. Hopefully we’ll see you next week guys. Have great one and I’ll see you next week. Bye bye.