In this episode, we go Mystery Shopping with some of our clients, and encourage you to find out the TRUTH about what’s going on in your business, rather than what “should” be happening.

Our book of the month is “Principles” by Ray Dalio, and as always we’ve got loads of takeaways from it to help you grow your business.

We evaluate risk vs reward from an investment, and business point of view – would you risk £6k to make £30k? How about giving free petrol away to potential customers, or giving them ALL their money back if you don’t do what you say you’re going to do?

We look at how “real” businesses can implement squeeze pages and funnels into their marketing without coming across like a sleazy marketer!

Finally, we talk about how we’ve built up some huge communities in our businesses – from 800 people in a Facebook group to 200,000 on a mailing list, and how you can swipe and deploy what we do.